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What We Do

Targeting is the way in which your ads are served. The characteristics of the goal is to reach your target audience. This can be achieved in several different ways.

Our job is to help put together a program that helps to achieve the most conversions based on the client’s KPIs.

REACH YOUR TARGET AUDIENCE

Online Behavioral Targeting

Targeting users based on their online behaviors, including:

 

Search History 

Purchase Behaviors 

Demographics 

Interests

Content 

Website visitation history

Topics

Websites Visited

Device Type

Below are just some of the ways we can target your ads towards your target audience:

Geographic/ Offline Behavioral Targeting

Targeting users based on where they have been physically:

 

Places they have lived or been within a calendar year 

Where they currently live

Where they currently go

Who is most interested in your products and services? Not sure? No problem. With access to Google Analytics we are able to determine your target audience based on who visits your website.

Target audiences can be ever-changing. It is our job to continue to monitor Analytics and campaign performance to ensure we are getting your ads in front of the right audience and an audience that will drive conversions.

Who is your Target Audience?

Google Analytics is at the core of everything we do. 

Using Google Analytics, we marry together website performance and trends across all channels, not just paid media, to manage and run programs that focus on your client’s KPI’s and target audience. 

Google Analytics shows us insights based on audience behavior and how the audience interacts with the website from a conversion standpoint. 

By analyzing things like demographics, audience interests, and website interactions by page, we are able to refine our target audience and focus on hitting your client’s KPI’s.

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