Turn your location into a destination! Increase brand awareness and recall, plus increase navigations to your location with a campaign on Waze.
Waze is a popular navigation app by Google, especially in areas with heavy traffic, that consumers use to navigate across town or across the county. It’s user generated reports allow drivers to see and react to road closures, construction and heavy traffic by automatically getting routed around problem areas. It’s also a great advertising platform as well!
With Waze, advertise to consumers immediately, based on their location or destination. It’s also a great place to not only have your brand visible, but also to have consumers know where to find you!
million active users in the US spend an average of 10.5 hours per month in the app.
- Waze Internal Study
Waze advertising can be utilized in the following ways:
This ad unit provides more information about your business and relevant offers when Wazers are at a stop
A digital billboard (ad) on the map, informing and reminding drivers that your business is on or near their route.
Your locations will be promoted to the top of search results and include your brand logo.