Sales Approach &
Billing Method
Our Sales Approach
Digital Terminology Used Here
IMPRESSION
When ad ad is served or viewed on a computer, phone or tablet.
CPM
Cost Per Thousand (Impressions served)
What CPM-Based Selling Is:
It is when you sell digital based on the number of set impressions served at a price per thousand impressions. You set a retail rate for CPM that includes the CPM you are paying us, the wholesaler.
What Budget-Based Selling Is:
It is when you earn a percentage of your client's budget. Your percentage includes a percentage you must pay us, the wholesaler.
Why We Prefer/Promote Budget-Based Selling
First of all, we can do either way of selling based on your needs, however, we promote budget based selling because it's easier for you to sell to clients.
It's easier for your clients because they usually already have an advertising budget in place. You can let them know that you charge 45% of their budget and you will use their budget in a mix of digital strategies that optimizes Conversions based on their advertising goals.
Instead of finding their budget and then figuring out how many impressions, emails or views they can get. This strategy focuses on IMP & not as much on conversions.
Another reason we prefer or promote Budget-Based selling is because it allows for a better approach to selling tactics. Instead of trying to teach the many different digital strategies, you get their budget & their campaign goals, then we put together a full digital plan for your client utilizing the tactics we think will work the best!
This strategy allows your clients to do what they do best in running their business and it allows us, the digital experts, to do what we do best, optimize campaigns for conversions based on their goals!
We take the guesswork out of digital.
Conversion Focused & Budget-Based Selling preferred over CPM-Based Selling
CONVERSION FOCUSED!
Whether it's tracking phone calls, forms being filled out, our actual store visits, we set up campaigns to optimize conversions.
Since we are heavily vested in Analytics and need to set up or have access to the client's Google Analytics and/or Google Tag Manager to run campaigns conversion focused!
Examples with a Display Campaign:
CPM-Based Selling Example:
You sell 100,000 Impressions to a client. You pay $4 CPM and sell it for $10 CPM.
100,000 IMP/1000 = 100 Thousands (M)
100 M*$10 CPM = $1000 Retail Amount
100*$4 CPM = $400 Your Cost
$1000 Retail - $400 Cost = $600 Profit
Budget-Based Selling Example:
Client's Budget = $1000
% you disclose as your fee = 45% ($450)
% we charge from campaign = 20% ($200)
Your Profit = 45%-20% = 25% ($250)
Dollars going to actual campaign = $550