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OTT/CTV

In the digital world, OTT/CTV are two phrases that often are used interchangeably, as they are referring to the same concept; targeting users with video ads through programmatic display on their large screen (or small screen) while streaming video content.  

 

This video differs from standard video pre-roll as the creative placements for OTT/CTV mimic traditional TV commercials, where as standard video pre-roll occurs before a shorter online video.

CTV is a TV set that is connected to the internet (Connected TV).  The connection can be made through either a smart TV itself or a streaming device, such as a Roku, gaming console, Blue Ray player, or Chromecast.  

OTT refers to Over The Top, or streaming TV content because its going “over the top” of the traditional means of television (cable, satellite).  The term is often applied to any device where streaming TV can be watched.

OTT/CTV allows advertisers to reach the cord cutting audience while they are already engaged in watching streamed content.

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Benefits:

•Ability to target at screen size.

•Vast, accurate reach.

•Unmatched scalability of audience targeting.

•Non-skippable, immersive content format that allows you to engage with a unique audience that is committed to the content they are consuming.

•Reach a unique group of video consumers that you can’t target with traditional TV commercials.

•Serve video ads pre-roll, mid-roll, and post-roll within streamed content on the big screen and other connected devices.

•Access to inventory for both short- and long-form content on the big screen and other connected devices.

•Combine the impact of TV with the precision of digital.

Audience Targeting Methods

BEHAVIORAL

Bring the precision of digital targeting to OTT/CTV with the ability to target users based on keywords, context, and other online behaviors.

ADDRESSABLE

Target physical addresses using GPS data to serve OTT/CTV ads with unmatched precision and scale. Provide your own address list or let us curate one based on demographic, financial status, interests and more.

DEMOGRAPHIC

Take advantage of numerous combinations of demographic variables to target your ideal audience.

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