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Creative Guidelines

Display Ad Sizes

We need at least these sizes: 300x250, 320x50, 728x90 & 160x600, but can have any of the sizes below.

Image Formats = jpeg, png, gif, or html5. (NO PDFs!!)

Max size = 200kb

Animated Ads = max 18 frames/sec & 30 sec

Email Ad Sizes

Email Campaigns are 640 pixels wide & use HTML. Below are examples of templates we use.

We recommend the Call to Action be at the top of the email, a large image or video underneath that, and then text and contact information below that.

Other Tips on Email Creative & Subject Lines:

 

Email creative guidelines:

  • Optimal ratio for email creative is 60% text 40% image.

  • Higher res images are key for email creative

  • Call to Action should be near the top or in the middle of the email creative to ensure recipients are interacting with your email.

  • For responsive design, do not incorporate any overlapping elements

  • For responsive design, do not use background images

  • Web safe fonts (such as sans serif, Tahoma, Times New Roman, Arial, etc.) can only be used for live text. (http://web.mit.edu/jmorzins/www/fonts.html)

  • Any fonts that are not web safe will be coded as image.

  • Background images do not work well or will not render at all on the Outlook email client. 

 

General guidelines for subject lines:

  • Keep subject line length short and sweet (less characters in the subject line will allow the full subject line to show in its entirety even on mobile/tablet sized screens)

  • Avoid having more than 1-2 symbols in the subject line (symbols include but are not limited to . , ? / 1 2 % ^ etc.) Numbers count as symbols too so please be aware that the more symbols you have in the subject line the more likely it is to go into spam.

  • Avoid using only capitalization in the subject line (Please avoid the following example: WIN A FREE TRIP TO CANCUN)

  • Do not use deceitful subject lines, try to highlight the deal as much as possible in the subject line. (For example, do not use a subject line like: You are the Winner of a $100 Amazon Gift Card! - when the actual email is just stating that the recipient has the potential to win a $100 Amazon Gift Card) 

  • Do not use any drug/sexual/inappropriate content in subject line (For example: Unfulfilled sex? would flag spam filters).

Facebook Ad Sizes

  • COMPANY NAME: You must have a company Facebook page (the name will be automatically populated)

  • IMAGE/VIDEO: An image/video that must be 1200x628 pixels

  • TEXT: A paragraph explaining the offer or your company

  • HEADLINE: A tease or offer up to 25 characters

  • DESCRIPTION: A brief description of what the tease is up to 90 characters

  • CALL TO ACTION: "Shop Now", "Learn More" etc