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Social Media Apps on phone

FACEBOOK

INSTAGRAM

Nowadays,

3.48

billion people use social media, up 9% from last year. That means 45% of people on the planet now use social networks.

- Hootsuite

Two of the most popular social media platforms are Facebook and Instagram. Not only are users using these platforms to connect with friends but they are also discovering new brands and using it as a place to shop.

More than 40% of digital consumers use social networks to research new brands or products.

- Global/WebIndex

Selecting Apps on Phone

Campaign Types

There are several different types of campaigns you can run on both FB and Instagram depending on your goal.

  • Lead Campaign

    • This campaign focuses on generating direct response leads right from within Facebook or Instagram. 

  • Engagement Campaign

    • The purpose of this campaign is to generate engagement on either your FB page, FB posts, Instagram posts, etc. 

  • Traffic Campaign

    • Target prospective customers and drive traffic to your website/landing page. 

  • Conversion Campaign

    • Optimize campaigns and drive specific KPI actions on your website. 

  • Remarketing Campaign

    • Retarget users across Facebook and Instagram who have previously interacted with your website/brand. 

ALL THE ABOVE CAMPAIGN TYPES CAN BE USED WITH A VARIETY OF AD PLACEMENTS.

 Placement Options

VIDEO ADS

Video ads that appear across the newsfeed or in stories.

COLLECTION ADS

The ability to showcase your products or services in a variety of ways, similar to a magazine article.

IMAGE ADS

Static ads that appear across the newsfeed or in stories.

CAROUSEL ADS

Display up to 10 images users can swipe through on their newsfeed.

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