of consumers who search for a local business on their mobile call or visit that business within a day.
- Social Media Today
Display is a great branding play that works as a digital billboard for your business. It is the go to product to get your name out there and as many fresh eyes to your website as possible.
Display ads are shown on a variety of websites as you surf the web and have a surplus of hyper-targeted options.
Often times these display ads are shown on a mobile device while on the go.
Display Targeting Options
of marketers fail to use behavioral data for online ad targeting.
The ability to target users at the household level based on their demographics, HHI, interests, etc.
The ability to target users when they visit a certain location as well as retarget the users after they leave that location for up to 30 days after.
This tactic requires the placement of a pixel and retargets users after they have visited your website.
Target users based on the types of sites they are visiting and their online behaviors.
Target users after they search for a particular keyword or visit sites with those keywords as the subject.
Target users based on their demos as well as online and offline behaviors.
ALL THE ABOVE TARGETING OPTIONS CAN BE USED WITH A VARIETY OF AD PLACEMENTS.
Video ads are similar to banner ads, but is more visual content that moves versus a static image. Videos tend to stand out from a web page and grab a user’s attention.
Dynamic is the ability to serve ads tailored to the user based on the products they are looking at online. This solution is best for e-commerce because we have the ability to run ads based on the exact products a user has been viewing to help speed up the buying process.
Videos are shared 1,200% more than text and links combined.
Native ads are ads that change their appearance to match the website you are on. In other words, native ads do not look like an ad at first glance, they instead appear to be an article or section of a website you are on because they adapt and match the content its placed against. They can appear as video or infographics as well.
Banner ads are most commonly displayed on mobile devices in various ad spots on millions of websites across the internet.
18% More Purchase Intent With Native Ads - Sharethrough